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Mr. Gerald Lawless, President & Group CEO Jumeirah Group, gave the Dean's Distinguished Lecture at the Cornell School of Hotel Administration on October 19, 2012. In this DDLS conversation, Mr. Lawless spoke about his company's core essence to "STAY DIFFERENT"; the challenge of launching Burj Al Arab, the world's most luxurious hotel; and Jumeirah's greatest opportunities for growth worldwide. rev B