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Highly evolved, interactive advertising technology, QR codes leverage a number of technology trends currently sweeping the globe, have arrived in the Middle East, enhancing the marketing services Astecooffers its clients. "QR codes build significantly on traditional print- and outdoor-advertised property listings, providing a new level of fast, interactive and in-depth information on specific properties. Simply pointing a mobile phone camera at a QR smart-code icon triggers the sending of data to the device, with almost limitless possibilities in the type of information that can be provided," said Elaine Jones, CEO, Asteco. Asteco has already begun rolling out its QR code print advertising campaign, with its smartcode instantly directing users to its specially developed mobile website. This currently enables visitors to request callbacks from Asteco sales agents, specify their exact property requirements and list their desired property through a mobile phone. Features to follow include access quarterly market reports, view property listings and read the latest Asteco news.