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http://www.whitehat-seo.co.uk/dental-marketing/ Put some Teeth into your Online Marketing with these Tips The reality of the situation is that search engines and local directories have taken the place of the Yellow Pages. As a dental practitioner, it is your responsibility to ensure you invest the majority of your energy into new marketing strategies that can benefit your business. Here are six major ways you can maximise your online marketing efforts: 1. Have a Great Dental Website. Your website is where your online marketing efforts should start. Usually, potential clients will have a quick look at your website before considering your services and if they find your site boring and outdated, chances are, they’ll quickly navigate away from it. When websites are designed well, clients can acquire the information they are looking for without much trouble. That’s a plus for you and your office! 2. Learn the Basics of Search Engine Optimisation (SEO). You’ve probably heard a lot about search engine optimisation practices such as optimising keywords, or publishing relevant, useful and fresh content. But are you aware that there’s more behind your website that can help too? Things like headers, alt texts and meta descriptions can help search engine crawlers rank your websites higher in search results. 3. Invest in Local Visibility. Did you know that search engines like Google, Bing, and Yahoo! offer local listings for businesses? By listing your dental office with these search engines, you increase the possibility of being visible to people looking online for dentists within their area and coming across yours. There are other local directories and internet yellow pages such as Yelp, City Search, SuperPages, and many more. 4. Utilise the Power of Social Media. A strong presence on Facebook, Twitter and other social media platforms is essential nowadays, since most of your current and potential clients are probably active social media users. 5. Online Reputation Management. In the digital era, no one and nothing is protecting you from criticism anymore. Such is the case for dentists, whose practice can be hit by negative online reviews once in a while. Do you know how powerful online reviews can be? According to research, fifty-two percent (52%) of those who searched online for referred businesses looked for reviews or ratings. A separate study also showed that eighty percent (80%) of consumers can change their purchase decision after reading a negative review. 6. Make use of PPC (Pay per Click) Advertising. When you need traffic, PPC advertising is a great way to get it. In a nutshell, PPC is pretty simple: Search engines have features that allow businesses to buy ad placements in their search results. These listings appear above, below and alongside organic, non-paid results. If someone clicks on your listing, they will be redirected to your website and you, in turn, will be charged the amount you bid. These ads can be a bit expensive, but if you’re looking for immediate results, PPC advertising can offer a guaranteed solution. Aside from appearing directly on a search engine’s results pages, you can also run ads through Facebook, Twitter, Google+ and LinkedIn. 7. Tracking, Analytics and Reporting. Making sure your website looks good is one thing; knowing if you’re actually getting traffic is another. You need to have a traffic and analytics system that does the following: We know you need to focus on doing what you do best, and that is to maintain the overall oral health of your patients. Studying and exploring online marketing strategies on your own can be very time consuming, and that’s why we are here. We can help you in all of areas of online marketing – it’s what we do best! We provide Responsive Web Design, SEO and Website Audit, Local Buzz, Social Media Optimisation, PPC, Online Reputation Management and Online Presence Tracking and Analytics to grow your business. Send us an email info@whitehat-seo.co.uk or call us at 020 8834 4795 so we can schedule a free consultation with you today. Dental Marketing by Whitehat SEO Ltd in London