Dubai - Dubai Design District Hoarding, Al Khail Road

D3 is a creative collective where local designers neighbour global brands. A gateway for regional ideas to access the world. A conduit for international companies to discover new Middle Eastern talent. Print Works was commissioned to execute their first piece of art; the hoarding surrounding the project. The concept and photography were done by the famous photographer Roger Moukarzel. A banner size of 200X20 m (4,000 sqm!) was printed and installed in four days. Then, 1,040 boxes, each 1,2X1,2 m of different depth were installed on the hoarding to create that real 3D look.Concept & Concept & Photography: Roger Moukarzel Production & Execution: Print Works - www.printw.com Making of: © www.karimsaad.net