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Genny Ghanimeh (Pi Slice): Following her passions for the MicroFinance & the Online industries, and after a life-altering trek in Kilimanjaro, Genny founded Pi Slice in March 2012 and negotiated a partnership agreement with MicroWorld from the Group PlanetFinance to build and administer the first micro-lending online platform in the Middle East and North Africa (MENA). Prior to Pi Slice, Genny began her career in Development Project Finance, and later shifted her focus to the financial industry and business development, where she honed her entrepreneurial skills in founding her 1st company Pro-ID in 2003; initiating start-ups and identifying market opportunities for the international corporations represented. She also consulted in setting-up & managing a financial security semi-governmental company in Dubai. In 2007, Genny founded and managed Pi Investments, working mainly on mergers and acquisitions deals in emerging countries, Fund Advisory and Placement Agent. In 2010, Genny joined a DIFC based investment bank as the Head of Business Development. Genny has an MA in Civil Engineering from the Lebanese University and an MBA from London Business School (UK). The event was held March 15, 2014.