Dubai - Out-Of-Home Guerrilla Marketing Strategy: Publicity Stunt

Don't hesitate to comment below if you have any questions or additional phrases Publicity Stunts “When Done Right, It’s a Remarkable Feature” Mobile Media Flyer Distribution Costumed Characters Brand Ambassadors Bi-lingual Staff Presented by Attack! Event Staffing, Field Support & Guerrilla Services www.attackmarketing.net ,How Publicity Stunts Work? When Done Right, It’s a Remarkable Feature Attack! creates and stages stunts that speak to your brand’s vision while attracting the right media attention. From the drawing board to post-event reporting, Attack! has the experience to ensure valuable stunt execution for your brand. CoSometimes an over-sized, furry character is just what the doctor orderedstumed Characters ,The Westin Hotel: Zen Garden Challenge Promote the rejuvenating and renewing experiences of a Westin Hotel stay. Winning Strategy A local Zen artist designed a 70 ft x 70 ft garden in Union Square. City-goers watched the artist work while friendly staff answered questions and distributed brochures on the Zen Master, the Zen Garden and The Westin’s revamped décor. Highlights Media Attention Staffing Event Logistics Flyering Results Appx.12,900 people walk through Union Square each weekend Over 3,000 fliers distributed Overall campaign included more than 2,754 media placements ,VISA: Bastille Day Challenge Drive traffic to www.fanwithaplan.com and the 2007 Rugby World Championships in France. Winning Strategy A grass rugby field, players performing rugby moves, costumed brand ambassadors, and branded Segways created an authentic rugby match feel in Downtown San Francisco.  An emcee/ ‘coach’ character interviewed the public and officiated prize contests throughout the day. Testimonial “Attack! handled everything from permits to fabrication, from staffing the event and costuming the team to facilitating branded Segways.  Attack! delivered creativity, tremendous resourcefulness and great communication."  Jane Thompson, Bite Communications Results •  500 entries to win signed, branded rugby balls•  Website featured in the Wall Street Journal•  10,000 fan-with-a-plan flyers distributed•  70% Increase in www.fanwithaplan.com web traffic ,Virgin Atlantic: Premium Coffee Experience Challenge Virgin Atlantic needed to create buzz around the launch of their new Premium Economy class. Winning Strategy Over five days in Manhattan, trained Brand Ambassadors engaged with consumers in target business locations. Uniformed teams offered complimentary premium coffee enhanced with syrup flavors to bring the product position, “a lot more for a little more,” to life. Highlights Street Teams Jet-Pack Coffee Packs Publicity Stunts Guerrilla Marketing Projections Flyering Results Increased awareness of the Virgin Atlantic Premium Economy brand Distributed 3,000 mint tins to target market Distributed 4,500 branded cups of coffee to target market ,Dockers: Four Wearing Occasions Challenge Dockers needed a way to draw attention to their newest marketing campaign, “Dockers Four Wearing Occasions.” Winning Strategy Attack! executed a pop up performance in Downtown San Francisco. The famous “Quick-Change” artist sperformed and officiated a Dockers outfit contest. Winners received a free set of Dockers pants. The program was supported by heavy street-team flyering. Highlights Pop up Performance Project Management Flyering Contest Street Teams/ Promotional models Results News media coverage 5000 flyers distributed 10,000 brand impressions ,Safeway: Eating Right Challenge Drive awareness of “healthy diet alternatives” and create a positive buzz around Safeway's “Eating Right” line of products. Winning Strategy Attack! promotional models attended the 2008 San Jose Rock ‘n’ Roll Half-Marathon. Brand ambassadors provided personalized photo keepsakes in exchange for email addresses and other consumer data. Costumed characters cheered and educated runners on the benefits of an